Creating sustainable business strategies to increase social impact

Galvanizing mission-driven organizations to achieve peak performance by strengthening governance, driving operational excellence, and ensuring financial sustainability.

Building Sustainable Success for Mission-Driven Organizations

At Social Mission Canada, we believe that mission-driven organizations are the backbone of meaningful societal change. Our role is to guide you in moving beyond challenges, strengthening your foundation, and unlocking the potential to create lasting impact and scalable growth.

Who We Serve

We work alongside value-aligned, forward-thinking non-profits, mission-driven social enterprises, and dynamic associations set to transform, scale, and lead in their sectors.

  • Non-Profit: Striving to reduce dependency on funding and grants by building diversified earned revenue streams through sustainable commercialization models.
  • For-Profit and Social Enterprise: Positioned for growth and pursuing proven strategies to scale and expand their impact.
  • Association: Focused on demonstrating value, diversifying revenue, and optimizing operations to drive long-term success.

Our tailored solutions are designed to meet you where you are, addressing immediate challenges while preparing your organization to scale, grow, and achieve greater impact over time.

What We Deliver

Our goal is simple: to guide mission-driven organizations to reach their fullest potential by providing the tools, knowledge, and guidance to overcome barriers and achieve measurable outcomes.

Tailored Services for Transformation and Impact:

  • Governance Excellence: Transforming governance by strengthening board effectiveness, establishing policy frameworks, and providing strategic oversight to foster accountability, inspire leadership, and align every action with your mission.
  • Sustainable Revenue Solutions: Guiding non-profits and associations to build diversified, earned revenue streams that reduce funding dependency, ensure financial independence, and create a sustainable foundation for growth.
  • Growth & Scaling Strategies: Helping social enterprises and associations accelerate growth through operational excellence and strategies designed to scale their impact effectively.
  • Investment Readiness Coaching: Preparing organizations to attract investment by refining strategic planning, aligning with investor priorities, and crafting compelling pitch decks.

Unlock the potential of your organization by leveraging robust governance, earned revenue strategies, and operational excellence to drive viability, scalability, and long-term sustainability.

Integrated Solutions for Sustainable Impact

We understand the unique challenges mission-driven organizations face in achieving balance between doing good and running a sustainable business. Our integrated solutions enable organizations to transform their operations and strategies, creating lasting impact while ensuring long-term success.

To create long-term value, organizations need a strong framework rooted in regenerative business strategies, sound operational practices, and effective governance structures. That’s where we come in.

Our Approach

We are not just coaches or consultants—we are your transformation partners. Our holistic approach goes beyond solving surface-level problems, guiding your organization to become more agile, efficient, and impactful in every area of operation, ensuring every dollar is used to its fullest potential.

  • Optimize Earned Revenue Strategies: Drive financial sustainability with tailored solutions that align with your mission.
  • Strengthen Governance and Operations: Ensure transparency, accountability, and strategic decision-making with frameworks that maximize impact.
  • Foster Operational Excellence: Build efficiency and resilience to help your organization scale sustainably.

By integrating these elements, we help you unlock the full potential of your organization—creating pathways to viability, feasibility, and long-term sustainability.

Evolving for Impact The Bold Steps Forward

The strategies that brought you success so far may no longer be enough to take you to the next level. Challenges such as financial strain, operational inefficiencies, or misaligned strategies are not roadblocks—they are opportunities to evolve, grow, and transform your organization to better serve your mission. Organizations that succeed in the long term do not simply react to change; they anticipate it. The cost of maintaining the status quo is not just stagnation; it is the risk of losing relevance, diminishing impact, and compromising the ability to fulfill your mission. Taking bold and intentional steps is not only about solving immediate challenges—it is about positioning your organization to lead, inspire, and achieve the impact it is meant to create.

By taking an integrated approach, we analyze every facet of your organization to collaboratively develop strategies that optimize earned revenue and drive financial sustainability. while our governance and operational excellence frameworks ensure the efficiency and impact of every dollar earned.

Whether you are an emerging force for good or a seasoned mission-driven organization, our goal is to provide unwavering support and expertise to help you amplify your vision and achieve peak performance. Together, we can transform your mission into a measurable and lasting legacy.

 

Holistic Strategy. Tailored Solutions. Integrated Approach.

Strategic Mission Alignment for Sustainable Growth

Align your mission with market needs while leveraging governance and strategy to embed enduring impact, strategic clarity, and stakeholder trust—turning challenges into opportunities for growth and driving innovation.

Operational Excellence to Maximize Earnings

Operationalize strategy through a collaborative, governance-driven framework that fosters resilience, scalability, and effective oversight to deliver lasting value.

Revenue Diversification for Financial Resilience

Transform financial uncertainty into resilience by exploring diverse, sustainable revenue streams guided by governance best practices to manage risks and maximize the impact of every dollar earned.

Impact Measurement to Cultivate Stakeholder Trust and Engagement

Track and report impact with meaning, engaging stakeholders authentically to drive a future where profit and positive impact thrive together.

Founder

Founder | Board Chair | Fractional Executive | Governance & Strategy Advisor

Suzi Mikaelian

Imagine the force of good we can create if we band together to put the greater good ahead of self-interest.

Suzi Mikaelian is the founder of Social Mission Canada—a consultancy with the mind of a for-profit and the heart of a non-profit.

Social Mission Canada brings the strategic precision of a for-profit organization and the deep purpose of a non-profit to help mission-driven organizations balance the power of social impact with the sustainability of financial success.

The work Suzi leads isn’t just about better management; it’s about creating peer-to-peer partnerships that harness collective strengths for greater community impact and transformative change—helping organizations navigate complex challenges while staying rooted in their core mission. It’s about creating systems that aren’t just effective but resilient, ensuring every dollar invested and every effort made leads to meaningful, measurable, and lasting change.

With over 25 years of leadership spanning the non-profit and for-profit sectors—including national and international corporate M&A and 19 years in associations and non-profit organizations—Suzi has consistently aligned purpose with strategy to drive meaningful change. Her career includes building markets from the ground up, transforming legacy organizations, and leading systemic change to help organizations overcome complex challenges and deliver exceptional results.

A Proven Track Record of Leadership and Innovation: From uniting Canada’s accounting designations to negotiating multimillion-dollar budgets for global corporations, Suzi’s entrepreneurial instincts and clarity of vision have consistently delivered significant stakeholder and social value. Some highlights include:

• Partnering with nearly 40 mission-driven organizations across Canada, spanning industries such as environmental conservation, civic and social services, associations, education and professional development, app development, e-commerce, manufacturing, and culinary. This work is guided by her intentional commitment to women-led, BIPOC-led, and youth-led organizations.

• Spearheading a product strategy and market research initiative that unified three Canadian accounting designations and enhanced professional development offerings for 250,000 members.

• Transforming a member-based association into a financially sustainable business model, increasing profitability by $1 million, which was reinvested to expand member services for 90,000 members.

• Reducing legacy company operating costs by over 30%, optimizing workflows, and achieving $1.5 million in savings alongside a 50% reduction in error rates.

• Building the Canadian market for a global corporation, growing revenue from zero to $600 million in five years through mergers and acquisitions, while managing a $250 million annual budget.

Testimonials

Boma BrownFounder, Support Network for Indigenous Women and Women of Colour (SNIWWOC)

As the founder of SNIWWOC—Support Network for Indigenous Women and Women of Colour— my mission has always been to address systemic inequities and drive meaningful change.
Suzi’s expertise, responsiveness, and ability to simplify concepts and processes gave us exactly the clarity and direction we needed. Her thoughtful and pragmatic guidance, along with a feasible project schedule with clear timelines and accountabilities, ensured we stayed ahead of schedule—something we couldn’t have imagined before partnering with her. Thanks to Suzi’s tremendous support, what once felt like an overwhelming challenge is now a tangible reality.
For any founder or leader navigating complex projects, I wholeheartedly recommend Suzi and Social Mission Canada. If you’re looking for a trusted advisor who brings clarity, structure, and momentum to your vision, Suzi is the partner you need.

Chloé DuboisCo-Founder Ocean Legacy Foundation

Social Mission Canada is an incredible resource for strategically transforming your organization as it moves to its next level of growth. Suzi Mikaelian, Founder and trusted advisor, is a strategic, professional, detail oriented, and heart-centered leader who delivers well-balanced solutions across corporate and non-profit business. Suzi’s remarkable talent, multidisciplinary expertise, and wealth of knowledge drive real results that leave a lasting impact on organizations and communities.
Suzi’s remarkable talent, multidisciplinary expertise, and wealth of knowledge drive real results that leave a lasting impact on organizations and communities. Partnering with Social Mission Canada reflects Suzi’s thoughtful and collaborative approach. She inspires individuals and communities to build a brighter future. Her inclusive approach ensures that a diverse array of stakeholders are meaningfully engaged, amplifies voices that are often marginalized, and promotes solutions that are practical, impactful and sustainable.

Chris-Beth CowieChief Executive Officer

Empowered 4X primarily serves underrepresented Black, Indigenous and people of color (BIPOC) business owners who are in service-based industries. We are proud to support the work of Social Mission Canada because they have been instrumental in providing our clients with primary and secondary market research which has helped them identify social impact strategies, identify key trends, validate financial viability and launch a successful strategic long-term plan. Social Mission Canada’s integrative business development approach, has ensured our start-up and scale up businesses have the capacities and capabilities to support their financial and social impact goals while supporting their infrastructure and operation for sustainable business growth. We are confident that Social Mission Canada’s contribution will strengthen our social finance economy.

Frank Colantonio, CPA, CADirector

Suzi’s impact on our Continuing Education Group was immediate after the three Canadian accounting bodies merged. Our marketing plans instantly became much more strategic, nimble, and efficient. The expanded and enhanced measurement techniques Suzi employed sparked new insights that helped us to better understand our customer segments, identify optimal product-price architecture, and strengthen the credibility of our marketing efforts. She brought a keen insight, a forward-thinking attitude, and a strategic long-term vision to all products. Her rich understanding of leading-edge market research techniques, interpretation of data trends, and out-of-the-box thinking resulted in a significant increase in member engagement and market share in a very competitive CPD space.

Michael RadanoExecutive Director

Suzi is a consummate executive who can come up with a vision, develop strategies to support that vision, marshal her team and utilize her sphere of influence to make things happen. It has been a delight to work with Suzi for the last 3 years and see her successfully inject her "for profit" zeal into a "non-profit" entity.

Cameron J. MacKenzie, MBA, CPHR, CPA, CMADirector

Suzi’s strength is building high performance teams by leading through engagement and collaboration. Suzi’s advanced business and financial acumen enables effective planning, development and implementation of strategies and objectives with her team that are in alignment with the corporation. She motivates and inspires which results in commitment, buy-in and ownership. Suzi has exceptional listening and compassion skills and takes the time to communicate both individually and collectively with her team. The result is high performing work practices which consistently lead to strong demonstrable results which positively impact the organization.

Lianne Thompson, CEP, BAOwner & President

As the Excellence Council chair, I came to depend on Suzi’s contributions to the continual improvement initiatives at the organization, and I was confident in her leadership whenever she took on numerous projects. Suzi brings authentic enthusiasm and positivity to every interaction and project she manages and always goes above and beyond in terms of her commitment and deliverables. Stakeholders knew that if they came to Suzi with a request, they would receive her full attention, honest and constructive feedback and that the request would be handled professionally and on time. I would collaborate with Suzi again in a heartbeat and know that any organization she works with will benefit from her expertise, quality work and her outstanding leadership.

Nichol ReichardtFinancial Advisor

Suzi is driven by mission and purpose, promoting fraternity and uplifting her stakeholders to channel their authentic skills and become the best version of themselves. She fosters a climate of discovery, questioning and exploration generating creative options, brainstorming ideas through thoughtful reflection. Her innovative approach has been invaluable to reposition business strategies and plans to optimize opportunities as markets shift or new or unexpected situations arise, always seeking to solve the bigger problem, not just the symptoms.

Giordano ScottiRelationship Manager

Collaborative, helpful, strategic thinker, and solution minded. Suzi's cross functional approach to business was an asset as she was able to provide a multi-faceted perspective to ensure her stakeholders had a holistic purpose vs. a functional one. Her commitment to Team, management and organization is unmatched and unwavering. I would recommend Suzi to any organization that is looking to build, transform or grow.

Jeanette Hill, CPA, CMADirector

Suzi is a natural leader. She has a way of bringing people together to create a balanced culture of openness, respect, innovation, collaboration and trust.

John Marchione, CPA, FICBSenior Sales Executive

Suzi has a keen ability to see both the big picture and the details to translate plans into action. She is strategic, pragmatic, and results-driven who sees opportunities in every situation. Suzi shows clear judgement and makes decisions based on facts and always in the interest of delivering exceptional customer value. This coupled with her extensive experience in product, marketing and sales, gives her the advantage to deliver sound practical solutions and makes her an invaluable asset to her team. Her passion for trends, innovation and foresight is the foundation for how she expertly translates market trends into actionable insights and business solutions. This makes Suzi a strong partner to prepare and effectively position stakeholders on go-to-market strategies.

Jay Cameron, MBAMarketing Executive

Suzi is a skilled leader, marketer and all-around professional. She is a strong communicator and is able to build strong relationships within her team and at all levels of the organization. She is also a proficient researcher and a data enthusiast and has the ability to collect meaningful insights from the largest data sources. Her sincere passion, ambition and drive coupled with her incredible kindness and down-to-earth attitude makes her an asset to any organization.

Mandeep Bains, CPA, CAPrincipal

Suzi is very bright and constantly brings passion and excitement to any project she is working on. She is the consummate professional and is able to bring unique insights not previously considered within the organization. Suzi is a great communicator and her vast experience and knowledge makes her a valuable asset!

Kent BennettMember Benefits Manager

I may have to break with tradition here and start by saying that Suzi is a wonderful person! I think people naturally light up when Suzi is involved in a project, collaborations or in meetings. Her positivity and can-do outlook is infectious and she’s very much a team player. I’ve always been impressed with her depth of knowledge on any number of projects, from strategic foresight, business intelligence to statistical reporting. She provides very relevant, timely and keen insight into what the data means with a flair for making it easy for people to understand. Her work provided the tipping point for sponsors to continue to invest in our conferences. Not only that, I have several examples of Suzi going the extra mile and being proactive on projects. She is definitely an asset and I highly recommend Suzi!

Ready to evolve and lead your organization into the future? Let’s start a conversation. Contact us today to discover how our tailored solutions can help you overcome challenges, achieve sustainable growth, and amplify your mission’s impact where it matters most.

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[email protected]

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Suzi Mikaelian

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778-751-1379

We live and work on the traditional, ancestral and unceded territory of the Musqueam, Tsleil-Waututh and Squamish Nations, also known as Vancouver. We are very grateful for the original stewards of the lands.

A member of the CatalystNow global business community to unlock the power of collective action.

At Social Mission Canada, we embrace the United Nations’ Sustainable Development Goals (SDGs) as a blueprint for bold, transformative action. These goals are not just an ideal—they are a collective call to tackle the world’s most pressing challenges with clarity, precision, and purpose.

By focusing on areas where we can drive the greatest impact—fostering economic growth, creating sustainable communities, and advancing lifelong education—we develop strategies that amplify change and deliver measurable results.

We are not simply aligning with global priorities; we are actively shaping the future with intentional, scalable solutions that create lasting impact and a legacy of progress.