Source: Heather Whyte, CEO and Founder of WHY Communicate Inc.
So, is anything changing in the association world? If not: Why not?
Are you ready to future-proof your association in a rapidly evolving world? Heather Whyte, CEO and Founder of WHY Communicate Inc., has shared some powerful insights that challenge the status quo of association leadership in her latest blog series. In her deep dive, she uncovers why so many organizations are stuck in transactional relationships and short-term wins while membership numbers continue to fluctuate. This eye-opening post will give you a fresh perspective on putting members first and building trust-based relationships that drive long-term success. If you’re ready to stop repeating the same cycles and start creating real impact, this is a must-read.
Member First – The Secret to Long-term Success
Part 1 of a 3-Part Series
By Heather Whyte, CEO and Founder of WHY Communicate Inc.
Recently, I was preparing my CSAE Connections presentation and made a surprising discovery. My presentation is on the critical importance of member analysis when creating highly compelling value propositions that ensure an association’s long-term success. I was scouring expert insights and research studies, when I was struck by the fact that many associations seem stuck in a rut. The sector has struggled with declining membership for decades. Yet, based on the research I’ve seen, it appears that only one in every four Canadian association leaders have successfully changed their strategies to address ongoing challenges.
As an association executive, I’ve reviewed hundreds of industry research reports during my career. Surprisingly many of the reports I’ve seen in recent years reflect that same or similar concerns and trends seen in the CSAE’s 2024 Member Trends Report. For example: Read More
